A few years ago, blogging meant writing long, sincere articles on topics close to our heart. The very word “blog” comes from the term “weblog” which literally means “an account (or log) maintained on the web”. Over time, the wave of “microblogging” (think tweeting, Instagramming, etc.) has reduced this art to a shadow of its former self. These days, I come across a lot of people who claim to be bloggers but don’t have a website or even an article to their credit! Does an Instagram account with a bunch of selfies or a daily addiction to posting disappearing stories of one’s private life justify the title of a “blogger”?
Where Has Writing Disappeared?
I am reminded of the days when writers and poets had the courage and the strength to pen their thoughts down to be immortalized even as foreign armies mortified their will to live. They wrote so much in times of war. We write so little now that we have peace. I was strolling by the Pest side of Budapest one day, taking one step at a time on the cobbled embankment by the River Danube. There, beside the architecturally imposing Hungarian Parliament building, I noticed the bronze sculpture of Attila József, the poet who wrote: “By The Danube” (A Dunánál in Hungarian). A couple of verses from that poem stood out on the marble steps below the steps where he was seated. Is it not ironical that precious writing is engraved on stones and preserved in our museums with the same enthusiasm with which we delete e-books from our phones to make more room for apps that promote narcissism?
Are Pictures Really Worth A Thousand Words?
There was a time when travel blogging was about painting a picture of the place with the brushstrokes of words. Each article would at the max have a couple of pictures. Fast forward to today, and a DSLR, an editing app and a string of carelessly thrown phrases (as caption) are making photographers believe they are travel bloggers. A famous saying goes – “A picture is worth a thousand words.” I beg to differ. A picture does not show you what your eyes cannot see. It does not tell you of the sounds that accompanied the sights or what the touch of a feather felt like. A great photo may attract an audience, but only great writing can keep them there.
How Should One Swim Against The Current?
If you too, like others, are guilty of introducing yourself as a blogger without owning a blog (and no, a Facebook page or a Snapchat / Instagram / Twitter account doesn’t count), it is time you rectified your mistake. Either acknowledge that you only do microblogging or (what I recommend) get your own blog! You will thank me later when you discover the joys of long-form blogging. If writing does not come naturally to you, practise different styles until you know what feels more authentic to your personality.
Do You Need To Be Tech-Savvy To Blog?
Many gifted writers I know do not write on digital platforms because they cannot be bothered with the perceived hassle of managing a website. They are intimidated by the thoughts of getting a design for their site and paying through the nose for web hosting. Setting up your own blog is not rocket science! ResellerClub, for instance, provides pre-installed hosting so you can hit the ground running with zero assistance even as someone with no technical knowledge. Use my promo code – OINDRILADE to get 30% off on all of their WordPress Hosting Lite plans. You also get an SSL certificate free for the first year (the secure sockets layer padlock green sign on the browser assures your audience that your website is trustworthy). Did you know that your site will be hosted by ResellerClub on the cloud, so it’ll be quite fast?
Did Anybody Say “Vlogging”?
A popular argument against old-style writing is the diminishing attention-span of the youth. Apparently, nobody has the patience to read a good, long article! But show them a video that takes just as much of their time, and they’ll watch it till the end. Video blogging or “vlogging” has become the latest “cool thing to do” for bloggers. But can that medium really give the viewer the freedom to vividly imagine a place guided only by the words of a writer? Don’t motion pictures put an end to the imagination by declaring what is and what isn’t? Can videos let the audience stay in their makebelieve world for as long as they wish? The second the clip ends, the magic is gone. Stories woven by the written word stay with people a long while, especially if they’ve taken a long time to read.
Will Blogging Ever Be Meaningful Again?
As a writer, I have daily wars to wage. Wars against naysayers who think I’m wasting my education and youth. Wars against the millions of mini Kim Kardashians out there who hog most of the social media attention, thanks to the ever-changing and degrading notions of what is “cool”. Wars against my dwindling confidence in my ability to make a living out of a career that I consider cathartic. And also those wars against blank pages that refuse to be filled. Then, I remember the writers who wrote all through all the big wars that have made History such a heartbreaking subject. And I know that the best writing happens in the middle of a war.
Do you still believe in long-form blogging?
Let me know through your comments below!
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